Apparently, in this world, life can be a little too vivid. Vivid Entertainment, a firm known for its adult entertainment videos, has sent HTC America a cease and desist letter over the use of the term “Vivid” for one of its newest handsets.
While Vivid claims the issue is the potential for “brand confusion,” it’s also entirely possible that Vivid could be pursuing some sort of co-branded cell phone development on its own.
Regardless of what the real reason is, Vivid has requested that HTC change the handset’s name. We’re guessing whatever the resolution, it’s going to happen quickly as these are two companies that are not likely to stay in bed with each other for long.