After a dismal 2011 for Blackberry maker Research In Motion, 2012 hasn’t started much better. Co-CEOs and co-chairmen Jim Balsillie and Mike Lazaridis resigned Sunday, handing control to RIM four-year executive Thorsten Heins. I’m hoping the new leadership will give RIM the breath of fresh air it needs to compete with Apple and Google, but I’m not optimistic.
This new direction may also be a sign to reassure investors and loyal Blackberry users on the upcoming release of the Blackberry 10 operating system. The roll-out date for BB X has an already been delayed, with the release of the first products expected in late 2012. While it might mean even better products from RIM, it also gives competitors plenty of time to attract once-faithful Blackberry costumers to their products.
As much as I would like to see RIM make a turnaround and redeem their affectionate nickname “Crackberry,” part of me believes RIM has fallen too far behind in the smartphone market to catch up.
What are your thoughts? Has RIM been left in the dust of Apple and Google? Is there hope from a turnaround?