In the wake of Kodak’s move to file for bankruptcy last month, the former industry giant has now made a puzzling decision: Kodak announced today it will no longer manufacture digital cameras in an effort to cut costs. However, it’s an odd move considering that three-quarters of Kodak’s revenue comes from digital photography.
Instead of manufacturing cameras, Kodak will focus on expanding its brand licensing program. Customers will still able to print photos through Kodak and purchase desktop printers. Unbeknownst to me, Kodak also produces commercial film and plans to continue that operation.
Given the latest Kodak developments, I think we’re witnessing a slow death of a once-powerful industry giant. I’m a little sad to see an innovator disappear. It’s about time to tell Paul Simon that Mama took his Kodachrome away for good.