Movie buffs will cross an important threshold in 2012. For the first time, audiences will be watching more movies via online streaming than through hard copy formats such as DVD or Blu-Ray. With that, those in the entertainment business will have to adapt to consumers in how they produce and market films.
The statistic comes was release from research firm IHS iSuppli this week. According to their findings, online streaming transactions will hit 3.4 billion compared to 2.4 billion for hard copies. This is a pretty big leap from 2011 when only 1.4 billion hits online and 2.6 billion physical copy views.
With streaming services including Neflix, Hulu and Amazon Prime pulling viewers away from purchasing DVDs or Blu-Rays, I won’t be surprised the trend continues to grow. Aside from the convenience, purchasing a monthly online subscription is more economical anyways.
Do you think 2012 will be the final nail in the coffin for purchasing DVDs or Blue Rays?