Smartphones have crossed a significant threshold in the US marketplace. According to Nielsen’s latest analysis, half of U.S. mobile users own a smartphone, illustrating the smartphone revolution is here to stay.
While I’m not surprised smartphones have crossed this benchmark, the rapid growth of smartphone use is pretty interesting. In February 2011, smartphones were used by 36 percent of mobile users. If the growth pattern continues, 70 percent of mobile users will use smartphones by next year.
Aside from overall smartphone use, Nielsen also broke down popularity by brand. In their findings, 48 percent of smartphone users own Android powered devices, 32 percent own an iPhone and 12 percent own a Blackberry. While I’m confident Android and iPhones use will continue to grow, I’m interested to see how Blackberry use fares over the next year. Unfortunately, my guess is not well. I’m also eager to see how Windows running smartphones perform with the release of Windows 8 this fall.
Are you surprised by the rapid growth of smartphone use in the US? What’s in store for us next year