During its self proclaimed BlackBerry World celebration yesterday, RIM unveiled several features for its long awaited BlackBerry 10 generation. To sum up the features in one word: Yawn.
Keyboard, camera and flow were the focal points of RIM’s CEO Thorsten Heins presentation. While all important features, the improvements appear anything but earth shattering. Unfortunately for RIM, ground breaking is exactly what it needs if it wants to regain market share in the US.
While the Blackberry has finally ditched its physical keyboard for a touch screen with predictive text, consumers have seen this feature in nearly every smartphone on the market. RIM’s new camera developments allow users to snap pictures millisecond by millisecond for the perfect frame. It sounds amazing, but will is it enough for users to ditch their Android or iOS mobiles?
The last major feature has to do with the BlackBerry 10’s ‘flow’ to run multiple applications, stream video and browse the web. Sounds great. But there are plenty of mobiles on the market now that managed ‘flow’ just fine.
It would be fair to say that I may be judging RIM’s new features too harshly. As a Blackberry user, I am disappointed.
The new BlackBerry 10 generation may just blow me away, if the devices are ever released. Rumors are going around that RIM will launch the new generation toward the end of the year. By that time, who knows what kind of device developments Androids, Windows and Apple will have made with its new devices. While I’m holding out hope for RIM, I’m pragmatic about the success of BlackBerry 10.