The popular fundraising site Kickstarter because the latest victim to an online bug, leaving 70,000 soon-to-be launched projects vulnerable. Though it may be a relief for some users to know that their financial information remained secure, the bug exposed project ideas, description, goals and other creative information.
Creative marketing and project ideas are essential for Kickstarter users looking for funding from the masses. The risk of exposing your project before its 30-day spot on Kickstarter could result in users falling short of their fundraising goals or someone stealing project idea elements.
With so many trying to find a way for their projects to go viral, the Kickstarter incident showcases the potential consequences in exposing creative social media ideas.