AT&T to expand marketing with mini-drama

In an effort to explore new marketing territory, AT&T is launching a mini-drama titled Daybreak to showcase its products and technology.

Throughout the course of  five, 10-minute clips, viewers will follow protagonist Ben Wilkins as he becomes entangled in a global conspiracy against an underground crime group known as the “Jack Boxers,”  all while wielding AT&T gadgets. Aside from the 10-minute shorts, fans can play an interactive role with the Daybreak storyline at  www.daybreak2012.com or www.jackboxers.com. Daybreak applications for AT&T smartphones and tablets will be introduced shortly.

AT&T deserves kudos for trying to engage customers through new channels. Hopefully the clips will have a good balance between advertising AT&T products and actual storyline. The last thing anyone wants to sit through is a cheesy 10-minute commercial.

The first Daybreak clip will be available Thursday, May 31 at www.daybreak.com

Click here to watch the Daybreak trailer.

  1. Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: