AT&T to expand marketing with mini-drama

In an effort to explore new marketing territory, AT&T is launching a mini-drama titled Daybreak to showcase its products and technology.

Throughout the course of  five, 10-minute clips, viewers will follow protagonist Ben Wilkins as he becomes entangled in a global conspiracy against an underground crime group known as the “Jack Boxers,”  all while wielding AT&T gadgets. Aside from the 10-minute shorts, fans can play an interactive role with the Daybreak storyline at or Daybreak applications for AT&T smartphones and tablets will be introduced shortly.

AT&T deserves kudos for trying to engage customers through new channels. Hopefully the clips will have a good balance between advertising AT&T products and actual storyline. The last thing anyone wants to sit through is a cheesy 10-minute commercial.

The first Daybreak clip will be available Thursday, May 31 at

Click here to watch the Daybreak trailer.

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