Archive for category Research in Motion
During its self proclaimed BlackBerry World celebration yesterday, RIM unveiled several features for its long awaited BlackBerry 10 generation. To sum up the features in one word: Yawn.
Keyboard, camera and flow were the focal points of RIM’s CEO Thorsten Heins presentation. While all important features, the improvements appear anything but earth shattering. Unfortunately for RIM, ground breaking is exactly what it needs if it wants to regain market share in the US.
While the Blackberry has finally ditched its physical keyboard for a touch screen with predictive text, consumers have seen this feature in nearly every smartphone on the market. RIM’s new camera developments allow users to snap pictures millisecond by millisecond for the perfect frame. It sounds amazing, but will is it enough for users to ditch their Android or iOS mobiles?
The last major feature has to do with the BlackBerry 10’s ‘flow’ to run multiple applications, stream video and browse the web. Sounds great. But there are plenty of mobiles on the market now that managed ‘flow’ just fine.
It would be fair to say that I may be judging RIM’s new features too harshly. As a Blackberry user, I am disappointed.
The new BlackBerry 10 generation may just blow me away, if the devices are ever released. Rumors are going around that RIM will launch the new generation toward the end of the year. By that time, who knows what kind of device developments Androids, Windows and Apple will have made with its new devices. While I’m holding out hope for RIM, I’m pragmatic about the success of BlackBerry 10.
After a dismal 2011 for Blackberry maker Research In Motion, 2012 hasn’t started much better. Co-CEOs and co-chairmen Jim Balsillie and Mike Lazaridis resigned Sunday, handing control to RIM four-year executive Thorsten Heins. I’m hoping the new leadership will give RIM the breath of fresh air it needs to compete with Apple and Google, but I’m not optimistic.
This new direction may also be a sign to reassure investors and loyal Blackberry users on the upcoming release of the Blackberry 10 operating system. The roll-out date for BB X has an already been delayed, with the release of the first products expected in late 2012. While it might mean even better products from RIM, it also gives competitors plenty of time to attract once-faithful Blackberry costumers to their products.
As much as I would like to see RIM make a turnaround and redeem their affectionate nickname “Crackberry,” part of me believes RIM has fallen too far behind in the smartphone market to catch up.
What are your thoughts? Has RIM been left in the dust of Apple and Google? Is there hope from a turnaround?
According to Research in Motion: “BlackBerry subscribers in the Americas may be experiencing intermittent service delays this morning. We are working to resolve the situation as quickly as possible and we apologize to our customers for any inconvenience. We will provide a further update as soon as more information is available.”
So what’s going on? The RIM outages started on Monday with outages in the Europe, Middle East and Africa regions and have since moved on to North and South America. As of yesterday, RIM released a statement saying that the messaging and browsing delays were caused by a core switch failure with within RIM’s system, resulting in a significant backlog of data.
Critics are noting that the timing on the outages couldn’t be worse for RIM, which is not only looking for a buyer but also with the pending release of the iPhone 4S. On the upside, the outage level in North America does not seem as significant as elsewhere around the globe.